Roy has spent over 20 years advising Fortune 500 companies on reputation measurement and institutional legitimacy. As Head of Reputation at National Research Group, he built the reputation measurement framework and thought leadership practice that established his standing across the corporate communications and institutional advisory community. Those frameworks are currently deployed at Fortune 100 companies and have been presented at leading industry conferences and business school forums.
WHAT SETS ROY APART
What distinguishes his work is not that he helped clients manage crises, but that he diagnoses the systems that produce them. Roy's practice focuses on identifying structural misalignments between corporate behaviors and stakeholder expectations, surfacing the fault lines where reputation becomes volatile before constraint arrives. His methodologies translate values, trust, and evolving stakeholder expectations into practical guidance for senior leadership navigating complex institutional environments. He goes beyond advising on messaging or perception management to deliver strategic frameworks that determine how institutions can sustain legitimacy at scale.
THOUGHT LEADERSHIP & PUBLICATIONS
His work has been published in the Wall Street Journal and PR Newswire.
He has presented at several conferences such as AMEC, The Public Affairs Council, Quirks, PRSA, TMRE, and IPR.
Contact
I'm always looking for new and exciting opportunities. Let's connect.